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Billora

Markup Calculator

Find the selling price from cost and markup.

$
%
Profit per unit$20.00
Profit margin33.33%
Selling price
$60.00

Markup pricing adds a fixed percentage on top of cost. It is common in retail, wholesale and trades where materials are resold.

Enter your cost and markup to see the selling price, the profit per unit and the resulting profit margin.

Formula

  • Selling price = Cost × (1 + Markup %)
  • Profit = Selling price − Cost
  • Margin % = Profit ÷ Selling price × 100

Example

A $40 cost with a 50% markup sells for $60, earning $20 — a 33.33% margin.

Frequently asked questions

How do I convert markup to margin?

Margin = Markup ÷ (1 + Markup). A 100% markup equals a 50% margin.

What markup should I use?

Start from the margin you need to cover overhead and profit, then convert it to markup.

Can markup be over 100%?

Yes. A 200% markup means the selling price is three times the cost.